SPEC Macy's Mix & Match Gift Box Sets

Graphic design: Paris S. Tyler, Euphoria Designs

Client (Macy's) needed an orginal concept to boost sales during the holiday season so I developed the launch of Macy's mix-and-match gift boxes, where shoppers can pull a range of items from different departments and package them together. The variety of selections takes the stress out of holiday shopping for loved ones! ​

Shoppers can click on the "learn more" button, where they can find common pairings and an online wish list they can create and send to a friend! ​

I delivered a landing page and Instagram post adversiting the new creative concept.